I remember once talking to a marketing VP about a major organisational change that had gone wrong in his company. I asked him if he would call in a person with no experience of marketing to launch a major new product. "Of course I wouldn't," he replied.
But, often, that is exactly what happens when a company decides to implement a major organisational change. It may never have implemented a change in the past, may never have laid off people, but it decides to confide the task to HR staff who have never had experience of change management.
That marketing VP was faced with implementing another major change. He had learned from the company's past mistakes. That is why he was talking to me and why he asked me to advise him on better planning change, better comunicating change, and then managing the transitions provoked by change. I use the methods,
developed by William Bridges, to manage the organisational and individual transitions provoked by change.
One of the main lessons I learned from Bridges is that it is often necessary to begin a new change by going back to old changes and seeing what went wrong and how those things continue to pollute the organisational culture. It is necessary to show people how to take their skeletons out of the closet, so that they can give them a decent burial. Many managing directors don't want to hear of this. Sometimes they even get irritated when they hear a consultant advising them to repair the errors of the past. All they want to talk to their staff about is a "bright new beginning", and to hell with whatever went wrong with the last change.
By giving staff about to enter a new change, the time, even if it's only a couple of hours, to give their still clanking skeletons a decent burial, and to talk about their personal lessons learned, it allows them to come to terms with the past. It augments trust in management, and allows the new change to move forward more smoothly than it would have done if things had been kept under the carpet.
I was reminded of this when I saw the latest edition of Strategy+Business, in an article that uses case a few real-life case studies to explain how a new change can be unsuccessful because of poor experience with change in the past. Here is an excerpt:
The first study involved a property and development firm in the Philippines. Unable to meet the demands of a booming population and increasing competition, the company’s executives had decided to merge with another firm. At the time of the study, the organization had announced the merger to its employees and begun the transition — including the evaluation and redefinition of jobs.
In interviews with the human resources department, the researchers learned that the company had a poor history of change implementation: In the past, senior managers had created satellite offices and reassigned employees without consulting them, leading to resentment among those affected. With the help of HR, the researchers split employees into two groups — those who had reason to resent upper management for previous actions and those who didn’t.
Two months after the merger was announced, 155 employees at the firm completed surveys assessing previous change management projects, their perceptions of the current transition, and their level of trust in the organization. The results of this first study confirmed that employees who had had poor experiences with change in the past felt more cynicism about the current transition as well as less trust.
You can read the whole article at : Dealing with the ghosts of change management.